With over two decades of experience in music and entertainment, I’ve navigated a dynamic journey that spans across iconic labels, groundbreaking startups, and community-driven initiatives. Commencing my career at Sony Music Entertainment and BMG, I played a pivotal role in radio promotion and marketing divisions, elevating the careers of renowned artists like Kings of Leon, Maroon 5, John Mayer, Miranda Lambert, The Strokes, and more. Leveraging product placements, sales, and exclusive events, I forged unforgettable connections between artists and fans.
Later, I ventured into crafting immersive fan experiences and conceptual events for esteemed brands. Overseeing teams across nine markets, I spearheaded culture-forward campaigns and national tours featuring legendary artists like Mix Master Mike from the Beastie Boys, Phoenix, Spoon, and The Black Keys.
Throughout my time as General Manager at the School of Rock’s national headquarters, I engaged and collaborated with city districts and nonprofit music and arts organizations to establish partnerships for scholarship programs and expand community outreach. Through strategic initiatives, we achieved a remarkable 35% growth in the company’s youth music school program within a year. I spearheaded the execution of the first-ever advertising campaigns to enhance visibility and brand exposure, including donor gifts and media trades with NPR Music radio stations, commercial broadcasters, and other arts and community organizations. Additionally, I formed strategic partnerships with charter and public schools to promote our after-school music education programs and increase student scholarship awareness. These efforts not only amplified our presence within the community but also solidified our commitment to providing accessible and high-quality music education to aspiring young musicians.
As the Production and Marketing Director at a concert production company, I spearheaded efforts to increase the client base by 35% within a year. Through adept negotiation and deal-closing skills, I secured production contracts with a diverse range of venues, including state and county fairs, convention centers, stadiums, and festivals. Advancing shows for esteemed clients such as Eric Church, Lady A, Brad Paisley, and others, I played a pivotal role in delivering unforgettable live experiences. Additionally, I managed day-to-day accounting operations, pioneering profit and loss reports and providing comprehensive financial recaps to the CEO. This enabled us to develop future cost-cutting business plans and ensure financial stability. Furthermore, I established and nurtured partnerships with industry leaders such as Mountain Staging and audio giant Clair, overseeing contracts exceeding $1M+. These strategic collaborations bolstered our capabilities and cemented our position as a leader in the concert production industry.
As the Co-Founder of Tri State Indie, a culturally driven creative marketing agency, and digital music publication, I aimed to amplify artist discovery through compelling storytelling. Managing a team of over 50 content curators, we covered over 1,000 live concerts, festivals, and music events annually, garnering over 800,000 hits per month at its peak. Our successful marketing campaigns for industry giants like Live Nation and Vitaminwater underscored our commitment to driving impactful partnerships and engagement activations. I oversaw operational and business development efforts, achieving a remarkable 40% year-over-year growth. This involved building strategic partnerships and securing over 40 contracts annually with sponsors, brands, and nonprofits. Shaping the vision and strategic planning for all programming, I curated exclusive events, panel discussions, performances, video interviews, artist lounge sessions, and award shows, with attendance exceeding 1500. With comprehensive budget oversight and strategic forecasting, I ensured the efficient allocation of resources across freelance and in-house staff, production costs, facility operations, and more. Additionally, I spearheaded digital communications and press announcements, collaborating closely with publicity teams, promoters, and agencies to deliver robust marketing and PR support across all events and projects. These efforts not only amplified our brand’s presence but also solidified our reputation as a premier platform for artist discovery and community engagement in the Northeast region.
During my tenure as the Director of Promotion at Reviver Records, I led negotiations and secured agreements with over 35 prominent national media broadcasters, including iHeartMedia, Audacy, Cumulus, Beasley Media Group, and other radio and TV networks. This role enabled me to achieve national #1 country records for artists like Tenille Arts and David Lee Murphy, with Kenny Chesney facilitating numerous performances on major tours and prestigious TV shows like TODAY, Kelly Clarkson Show, The Bachelor, and more. My strategic approach to promotion and collaboration with industry giants contributed to the success of these artists and solidified Reviver Records’ position in the music industry.
Passionate about innovation and strategic alliances, I embraced a pivotal role at Crank, an innovative music/entertainment tech startup, as VP of Business Development. Collaborating with industry veterans, I shaped the platform’s functions, subscription models, and fundraising efforts, securing partnerships with major labels, Comcast, NBCU, and more, ultimately driving company evaluation to 10M+. I worked cross-functionally with partners in the venue space, including arenas, convention and community centers, theatres, and clubs, to develop innovative talent booking solutions. These initiatives aimed to drive accessibility to new program offerings, deliver a competitive edge in bidding processes and ensure maximum utilization of facilities year-round. Collaborating closely with the CEO, board, and senior executives, I provided superior thought leadership around product development, services, and go-to-market strategies. This included pioneering a comprehensive, data-driven operating plan encompassing hiring cycles based on funding structures, progress analysis, financial management, and economic development. These efforts were instrumental in enhancing brand engagement, increasing fundraising efforts, and laying the groundwork for future subscriptions.
With a reputation for excellence in orchestrating shows, stage management, and marketing, I was honored to lead the production and oversight of Rehearsal LIVE! THE SHOW at the esteemed Three Clubs in Hollywood, CA. This captivating cabaret-style extravaganza featured 22 diverse performances, including singing, dancing, storytelling, drag acts, improvised skits, and impromptu songs. Despite its complexity—a 90-minute spectacle with a single 30-minute intermission—I ensured seamless execution, adhering to strict timelines and budgetary constraints. My efforts resulted in a successful live performance experience for a packed audience, making it a memorable private show.
In 2022, I assumed responsibility for the marketing and production of the critically acclaimed character-driven solo performance, ‘Queen of Fishtown.’ The show premiered at the Hollywood Fringe before embarking on a triumphant tour across Philadelphia and New York City and even gracing stages in London, culminating in a month-long residency at the Edinburgh Fringe in Scotland. Despite encountering logistical hurdles and financial constraints, this phenomenal production achieved remarkable success, selling out consecutive nights in both Philly and NYC, generating widespread acclaim from the press, and earning a slew of prestigious awards, including the ‘Best Character Driven Solo Show Fireworks Award’ at the Edinburgh Festival Fringe, the ‘Platinum Award for Best Female Solo Show’ from TVolution at the Hollywood Fringe, and nominations for esteemed accolades such as the ‘Best Solo Show Hollywood Fringe Nominee’ and the ‘SPLASH Award Female Voices Nominee.
Beyond my professional endeavors, I’ve been deeply involved in industry advocacy and education. Serving as an elected board leader to the Recording Academy (GRAMMYs) Philadelphia Chapter, I’ve championed initiatives to support and empower music professionals through a four-year commitment as Co-chair of the Special Projects Committee and currently serving as Co-chair of the Professional Members Committee. I’ve also served as an Advocacy Team Captain, spearheading discussions on critical bills such as the Fair Play, Fair Pay Act, RAP Act, and American Music Fairness Act with local district representatives and state senators. This role allowed me to leverage my industry expertise to advocate for the rights of music creators and ensure fair compensation in the digital age. Additionally, as a GRAMMYU Student Mentor, I had the privilege of coaching aspiring music creators and industry professionals. In this capacity, I facilitated new membership outreach, recommended new members, and guided them through the membership process, fostering a supportive community and empowering the next generation of music industry leaders.
Additionally, I’ve shared my insights as a guest lecturer at universities and participated in industry panels at conferences and events. I’ve also served as an Elected Member of the City of Philadelphia Music Industry Taskforce, one of 13 volunteer committee members tasked with evaluating Philadelphia’s music and creator economy. In this capacity, I played a vital role in advising on development initiatives. I testified in front of the city council, advocating for policies that support the growth and sustainability of the local music community.
In the face of industry challenges, I’ve remained resilient and committed to giving back. Through initiatives like the Asses In Seats show, I’ve raised funds for organizations like MusiCares, providing support to colleagues and communities in need.
My dedication to continuous learning led me to complete the Economics of Blockchain and Digital Assets program at The Wharton School, enhancing my understanding of emerging technologies shaping the entertainment landscape.
Outside of work, I’m a proud rescue dog mom, sharing my life with my husband and our two basset hounds, Linus and Lucy. As an inspired, creative, and entrepreneurial-driven leader, I thrive on identifying and executing culture-driven opportunities that transform the music and live entertainment landscape. Let’s connect and make some magic happen!