Head of Marketing and Creative Development
Working in various leadership roles within the music and entertainment space for over two decades, Steph began her career working at Sony and BMG for labels like: RCA, Wind-Up, Epic, and Columbia. She was part of radio promotion and marketing teams who helped develop and break now superstar artists like: Kings of Leon, Maroon 5, John Mayer, Miranda Lambert, The Stokes, and others. During her 5 years with major labels, she also had the honor to market some of the most iconic recording artists by leveraging product placements, sales, and exclusive event opportunities with retailers like Best Buy, FYE, Barnes & Noble, and Walmart.
In 2006, Steph traveled the US producing and overseeing national branded tours for Camel (RJ Reynolds) & Pabst Blue Ribbon working with Mix Master Mike from the Beastie Boys, Phoenix, Kings of Leon, Spoon, The Black Keys & others. Steph later worked in music education as the Branch Manager of the School of Rock’s National Headquarters, and then went on to become a Production and Marketing Director for a concert production company servicing clients like: Lady A, Eric Church, Cameo, Rick Ross, Jake Owen, and Brad Paisley.
She was the Co-Founder of the successful online music publication, Tri State Indie which averaged 150,000 website visits and over 800,000 hits per month during its prime. The TSI team was composed of over 50 content curators who provided photo, video, and editorial coverage for over 1,000 live concerts, festivals, and music events each year including: Lollapalooza, Austin City Limits, Governors Ball, Firefly Music Festival, and SXSW. The TSI team captured video interviews with artists like Imagine Dragons, Gary Clark Jr, and Fitz & The Tantrums, Grace Potter, and Dawes while also creating and delivering marketing campaigns and onsite concert activations for clients like: Live Nation, vitaminwater, Pabst Blue Ribbon, Hard Rock, & others.
Steph was then later recruited to work for Reviver Records out of Nashville as Director of Radio Promotion for the Northeast and Eastern seaboard. Reviver is home to GRAMMY-nominated, mega-hits Country duo – Thompson Square, rising Country star with her #1 hit “Somebody Like That” – Tenille Arts, singer and songwriter of the viral hit “Lonely Drum” and CCMA Award winner – Aaron Goodvin, and others.
In 2015, Steph was recruited by a former RCA colleague to lead business development for a groundbreaking entertainment tech start-up, Crank. Crank is a B2B/B2C platform that compiles radio airplay, chart, streaming and sales data, using strategic data analysis to enable clients to deliver targeted marketing and high-level promotion across any digital media with global scale.
Steph loves giving back to the community and paying things forward. She’s frequently asked to guest lecturing during music industry classes at Drexel, Rowan, and Temple Universities, and mentors several students within their senior projects, and served on student panels.
She is an elected member to the City of Philadelphia Music Industry Taskforce, which is a mayoral task force that promotes the music industry’s impact on the city’s economy.
Since 2014, Steph has served as an elected leader of The Recording Academy, Philadelphia Chapter’s board as a Board Governor (2x), Board Secretary, and Board Advisor.
She’s currently serving as Board Governor and the Co-Chair of the Special Projects Committee, and the VP of Business Development for Crank.
She’s married to TSI Co-founder, now Digital Content Director at NPR’s biggest music station, WXPN. They have 2 adopted basset hounds – Linus and Lucy who also enjoy Philly cheesesteaks and outdoor concerts, just as much as their adopted parents